Whether you’re just starting out or if you’ve been at it for a while, your website can definitely be a place to spirals into overwhelm.
Your website is your online home, and just like our real homes, there’s always something to be cleaned up, or something to add, or something we want to change.
But don’t let that stop you from letting your website be an effective tool to reach your potential clients.
Despite all the other “should” and possibilities, your website must do three things:
1. Tell the world who you are
Sales guru, Kendrick Shope, says that all things being equal, people buy from friends. And web statistics show that the about page is one of the most viewed pages on the website.
The Internet has expanded our horizons beyond belief we are now able to do business with someone on the other side of the country or the other side of the world, but that doesn’t mean your clients don’t want to know who they’re dealing with.
Your clients want to feel like they are buying from a friend.
Your about page gives your clients a glimpse into who you are, what your philosophy is, and how you work with your clients. Maybe they even get a glimpse into your favorite flavored coffee drink or what you do with your kids on the weekends. All of these things help your client get to know you and what you stand for.
Even though -by definition- the about page is about you, remember who is actually reading it and why.
Your clients go to your about page to see if the two of you will be a good match for whatever product or service you’re offering.
So really, your about page is about your client.
How are your values, philosophies, life experiences and even favorite coffee drink line up to make you the best match to help your client with whatever problem they’re struggling with. Your client wants to know you understand them.
So, instead of opening with where you were born, think about opening with how you can help your client and let your about page unfold from there.
2. Tell your client how they can pay you
As much as we want to change the world and serve our clients, let’s face it, the main point of having a business is to bring in money. You want your website to be very clear to your client exactly what services or products they can buy from you.
As much as the Internet has extended our collective horizons, it’s also made us a tad bit lazy.
People don’t want to have to do too much work to find out how they can pay you.
If your website says you’re a weight-loss coach who works with individuals and families and to email you to find out how you can work together, chances are that person is not.
Imagine going to amazon.com to buy toilet paper and seeing a message that said; “We have lots of amazing products at great prices, email us to see if we have what you are looking for!”
You are probably going to click away.
Even if what you offer is completely customized to each individual and consultation is necessary, your website should still focus specifically what results you help your clients get and the type of service you offer (is this one-on-one coaching or an ebook to download?)
Remember, most clients are not going to care the minuet details of how you’re going to get them the results, they just want to know that you understand their struggles and that you have a solution.
3. A way for you to reach your clients
Many of us have a way for our potential clients to contact us if they have any questions.
What about when we want to reach our clients?
Collecting email addresses as early as you can in your business growth process is the one piece of advice I regret not adopting earlier.
Once a person gives you their email address, they’re telling you they like what you have to offer and they want to hear more. You now can reach out to your clients with valuable information, continued support and special promotions. You no longer have to rely solely on fickle social media algorithms, or random visits to your website.
Having a place on your website from the beginning or potential fans can give you their email address in exchange for a taste of what you offer is imperative.
Email addresses are the internet’s first form of currency.
Long before most clients will offer you money, they’ll want to see what you are all about. Signing up to receive a free download of your best tips, a mini course on your topic of expertise, or weekly emails with your latest information packed blog post gives your client a sense of who you are and if you’ll be able to help them.
Having your potential clients email allows you to show them what you can offer and stay at the forefront of their mind by arriving in their inbox on a regular basis so they can get to know you. Remember, people by from friends, this is their chance to date you before you get married.
Play nice when it comes to email. Be sure to sign up for third-party email service to make sure you’re complying with all federal email and spam guidelines. (mailchimp.com is my service of choice, but there are many others)
Building your online home, like your real one, is something that can grow change and be remodeled overtime, but don’t let that stop you from getting started today.
If you don’t have a website up yet, start with a basic site that tells your clients, who you are, how they can pay your and collects how you can reach them. If you already have a website, take a few minutes today to make sure you are hitting all these points and watch you business grow!
If these tips were helpful, imaging getting 3 full weeks of tips like these, plus the time management strategies to actually implement them into your business. This is exactly what we are going to do in Mama Business Incubator.
One-on-one virtual coffee date with me, bite-size business lessons, daily email prompts, video tech tutorials, and much more. Mama Business Incubator will give you the clarity and confidence to finally declare, “I have a business.” And the time management strategies to make it happen, while continuing to be a great mom.
Mama Business Incubator LIVE includes:
- One on one virtual coffee date with me,
- Daily email prompts,
- Bite-size business lessons
- Video tech tutorials
- 2 additional live group coaching calls
- A private Facebook group with your colleagues
- Done for you templates and tech resources