7.21

We’re just past the mid-year mark and into mid-summer. Time for a check-in.

How is your business doing?

If you set big goals in January, now’s the time to make sure you are on track. If you created a solid plan for the summer, but an unexpected in-law visit or a camp mix up or your own vacation threw you off, now’s the time to refocus (yes, now—no waiting until fall).

I know you have a sense of how things are going, but stop and take a real look at your numbers, your accomplishments —and what you will get done.

Mama CEOs Follow the Money

What are your income goals for the year? If you’re cruising ahead on your income goals, don’t slow down! But if, on the other hand, you’ve fallen behind where you thought you would be, it’s time to up your income now and as we head into fall.

Do you need to launch something new? Can you schedule more one-on-one calls? Should you be promoting products more? Make a decision. Make a plan. Then sit down and get the work done.

Here are some other money things to look at:

 

  • Expenses: We’ve all heard that you need to spend money to make money, and I think that’s true. But spend money wisely. Last year, I realized my team expenses had gotten a little out of control, so I’m scaling back and thinking about what really serves me.
  • Best quarter/month: Did you have a particularly good quarter (OK, we’re only done with two of them) or month? If it was unexpected, examine that more closely. Why was it so successful? What can you do to replicate that kind of income in future months?
  • Preparedness: Are you ready for taxes? Now’s a great time to organize your first half of the year documents if you haven’t been all along. (And why not set up a system while you’re at it to keep track of things more regularly.) If you’ve been having a great year, think about whether you’ve been saving enough for taxes.

Check Your Goals and Achievements

Pull out the goals you laid out for yourself for the year and the quarter. Check off any goals you’ve already reached—congratulations!

Review the action plans for the goals that are still underway. Have you made headway? Are you where you thought you’d be? If not, adjust your goals as necessary and make a realistic action plan to get there over the next five and half months (or two and a half if you’re thinking quarterly).

A realistic plan includes how long each item should take. If you’re plan is going to take 35 hours, but you only have 20 work hours, it isn’t a plan, it’s a dream.

What have you accomplished this year? List things you’re proud of or excited by:

  • Launched a brand new product
  • Got interviewed on three podcasts
  • Hired a VA and had time for two more client calls a week
  • Set up my first website
  • Raised my rates
  • Quit my “real” job to focus on my business
  • Sold out my class for the first time
  • Got rave reviews that pick me up even when it seems things aren’t working

Metrics matter, but some of our business successes are more qualitative. Make sure you take time to recognize both.

Look at Lists & Leads

Without clients or customers, your business wouldn’t exist, so let’s take a minute to look at how you are attracting new business (and keeping in touch with your current peeps). Here are some metrics to check out:

  • How much has your list grown since the beginning of the year?
  • What opt-ins generated the most list growth?
  • Is your website traffic trending up or down?
  • Where do people land? Where do they go?
  • Which blog posts generated the most traffic? Can you tell why? (Was it the topic? Timeliness? The way you promoted it?)
  • What kind of conversion rate did you have for offers?
  • How many free consults have you done? How many of those converted?

Track Your Tools & Team

Tools and team members make it easier for us to do what we need to do. Do you have the tools you need to schedule with clients? Host video calls? Analyze your web traffic? Track income and expenses? Systems and tools can save you a lot of time (check out some of my favorite Mama CEO tools here.) And once you systematize you can outsource more easily to a team. A key part of the Mama CEO mindset: you don’t have to do it all yourself.

This summer I’m relying on my team for:

  • Design
  • Copywriting
  • Childcare
  • Administrative tasks
  • Special projects (love my summer intern)

In addition, I’m part of a mastermind group. These women cheer me on, talk me through those moments when I’m not sure it’s all worth it, and help me see the way when I’m trying to figure out what’s next. Do you have the right supports in place to keep moving ahead in your business?

So how does it look? Is your business thriving? Have you started to plateau this summer? Do you need to pick things up to finish the year strong?

If you feel like your business check up resulted in needing a little infusion for the second half of the year, I have just what the doctor ordered.

Next week, for the first time ever, I’m opening up early enrollment for the Fall cohort of my signature program, the Mama Mastermind. The Mama Mastermind is an intimate group mentorship program that focuses on helping you create a more profitable business, the action plan to get there and the like-minded support of other Mama CEOs to advise, collaborate (and sometimes commiserate)

If you want to know exactly what you should be working on every time you sit down at your desk, no matter how limited your time all while increasing your profits, you belong in the Mama Mastermind.

Get on the waitlist now and be the first to know when early enrollment opens next week, plus access to early enrollment bonuses!

Join the Waitlist!

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