Have you heard: You need a website and a list. You need a client avatar. You must have a great offer. You have to have sales funnels with a trip wire. You can’t succeed without . . .
Let’s face it, there is a ton of advice out there about what you need to be a success as an entrepreneur. I’ve narrowed it down to the three things that I believe every Mama CEO needs to thrive.
Do you have what it takes?
Get What You Need to Succeed as a Mama CEO
I’m not saying that a list and an offer and sales funnels don’t contribute to success, but before you start setting those things up, you need a strategy. Then you need focused time to implement. And because, even though there’s a lot to love about being a mama CEO, it isn’t easy, you need community.
Here’s how those critical elements translate to success.
You Need a Solid Business Strategy
You probably have more ideas than you can keep up with. You read all the how to grow you business blogs. Your head is spinning with branding and growing your list and Facebook ads and social media and 6 figures. This is the year you write a book and launch a course and triple your list! It’s all so exciting . . . but nothing seems to happen.
Having a solid business strategy means deciding what is most important for your business. Do you want to focus on launching or list growth this quarter? Does saying yes to a speaking engagement move you toward your goal or would you be better off focusing on finalizing your course? Do you want to spend the time and money right now to upgrade your website or would it make more sense to connect with your clients and plan on an upgrade later in the year?
Take the time to set your strategy. That will drive your quarterly, monthly, and weekly plans. By knowing your big goals and your whys, you can choose projects and tasks that move you forward instead of just keeping you busy.
Focused Time Is Essential
Once you know what you need to do, you need focused time to achieve it. For mama CEOs, the first thing this means is child-free time. The second thing it means is making the most of your working hours.
Plan how you will get things done. Break down your overarching strategy into specific goals, projects, and tasks, and assign tasks to your blocks of work time.
Make sure you are scheduling time to work on your business, not just in your business. It’s easy to let client work fill up your schedule, especially if you don’t have a lot of time to work. But it is essential to set aside time for the projects that will allow you to continue to grow your business. I’m talking about things like:
- outlining your new course
- writing your sales page
- creating a new opt-in
- drafting your autoresponder to nurture leads.
Do you have a project like this that’s been languishing on your to do list, but it never seems to rise to the top? Maybe you actually started it, but you can’t seem to find the time to finish it. Go back to your strategy, see how the project fits into your strategy.
Break down your project—and then schedule those action items. Block out time to work on your business every week. (Keep reading for a challenge to help you put aside focused time to hit one goal.)
Community Keeps You Going
So you commit to a strategy and set aside time to make your vision a reality. Then community come in. I honestly don’t think I would have made it as a mama CEO without a tribe of other mama CEOs. My mama CEO soul sisters have encouraged me, helped me work through challenges in my business, and cheered my success. Not only that, they’ve shared my programs, bought my planner, and taught me a ton about running a business.
So whether you need somebody to commiserate when you’ve been stuck home for a week with a puking kid and closed daycare or you want help getting the word out about your new challenge, you want community. You can find it in Facebook groups like Mama CEO Club and masterminds. You may find it at a co-working space or by reaching out to a mama CEO you met online. Find your tribe. Ask for help. Help where you can. Support, whether emotional or practical, goes a long way.
So set your strategy. Create your plan and connect with your community. With those three things in place, you are unstoppable as a mama CEO.
Join your fellow mama CEOs for the Get It Done Challenge! For one week focus on finishing ONE project that will move your business forward. I’ll help you figure out what project fits your business strategy. You’ll set aside time to work on it. And we’ll even have group co-working for accountability and connection. Ready? Let’s Get.It.Done!