Do you ever find yourself saying, “I should really _______, but I just don’t have time” or “I know what I need to do, I’m just too busy to do it!” This is a problem. As a mama CEO, I know how hard it is to fit in all the things you need to do for your business. And sometimes, we don’t make the best choices. We get so tied up in client work and communication and the day to day stuff that needs to happen that we stop working strategically on our business.
Let’s talk about that. Let’s talk about why it is so critically important to work on our business, not just in it—and, because you know I am practical, let’s figure out how to make the time you need.
You Need Focused Business Time
Focused business time is one of the three things you need to succeed as a mama CEO. If you’re reading this on your phone hoping you’ll have time to finish your next blog post before your baby wakes up from a nap or you are trying to send out a client email while prepping dinner and helping with homework, you might be thinking: I need more work hours.
Absolutely you need time when your attention is undivided to do the work of your business, but you also need time to focus on the tasks that help your business grow. I know a lot of mama CEOs who get caught up in the first part. And I get it. We’re all busy. Many people are trying to bootstrap a business on a super part-time basis. Or you’ve built your business to be super successful, but now client work takes up a huge chunk of your time. But however many hours you work, you need to set some aside for needle moving tasks.
If you’re not sure where to start, book an hour. Turn off distractions and make a plan a plan for the year. Once you have your plan broken down by quarter or even month, you can get realistic about what you can do right now.
So what do you need to do this month to help your business grow? What’s most important based on your goals for your business? Do you need to:
- Work on list growth
- Reach out to a potential partner
- Create a new sales page
- Systematize your onboarding process
- Change from one service to another
Big needle movers don’t have to be major projects like launching a new program. They can be projects like setting up a system to streamline ongoing tasks or writing a new About page or opt-in to help connect with your potential clients, or making new connections. Either way, we need to understand what it takes to get them done—and then we need the time to do it.
Maybe you’re thinking, “I want to update my website, but I’m doing OK” or “I know my current opt-in isn’t working, but I’m busy with client work right now. I’ll do it soon.”
This kind of thinking leads to stagnation in our business. We often can do OK without putting in the work on our business, but we don’t grow as fast or at all. We start to wonder why we aren’t making more money or reaching more people. To grow we need to do the right work.
And if you’re in the “not right now” camp, you’re going to stay there until you decide that it’s time to put your business on your schedule.
How to Find the Focused Time You Need
Right about now you are probably asking, “Where is it going to fit on my schedule?” If we were having coffee together, you’d whip out your phone or your Mama CEO planner and show me just how full your schedule is.
I get it. I really do. Sometimes I go cross-eyed trying to look at all my overlapping calendar pieces. But I put time to work on my schedule regularly.
Here are a couple of ways to make sure you get the focused time you need:
- Set it up in your weekly workflow. A weekly workflow isn’t your schedule, but it’s a framework your weekly schedule fits into. So part of your workflow may be that every Monday from noon until 3PM you work on your business or every morning you spend the first hour working on your business. You decide what works for you, but make it a habit to include it in your week.
- Create a monthly work day. Set aside one Saturday a month to hole up in you office or settle in at a cafe or head out to your co-working space with a goal to get a project done.
Even when everything seems pressing, you need to set aside time to focus on your business. I’ve worked with a lot of mama CEOs who told me they didn’t have time, but once they decided to make working on their business a priority, things really started happening in their business. If you feel like you can’t commit to regular time to work on your business, start with one focused week.
Pick a project, one you feel like you haven’t had time for but really need to get done. Break it down, map it out, and then put all of those tasks on your calendar. Challenge yourself to get it done in a week. You can join other mama CEOs right now for the Get It Done Challenge. We started Monday, but you can jump and catch up. You’ll get daily emails from me, a workbook to help you break it down and stay on track, accountability. And if you are ready to put in focus time ON your business join us TOMORROW for 2 hours of group co-working.
We’ll kick off the top the hour reporting what project we’ll each be working on during our first 45 minutes of focus time. Then we’ll all mute ourselves and get to work. At 10am I’ll check back in and get a status report, then we’ll repeat it again for a second hour.
This is actual work time, not a lecture or a webinar. You’ll leave having completed your own work.
Join anytime, even if you can’t make the full 2 hour block.
Get focused and start moving your business forward today.
The Get It Done Challenge started Monday, but it’s not too late to join in and get it done! Focus on finishing ONE project that will move your business forward. Set aside time to work on it—we’ll even have group co-working for accountability and connection.. Ready? Let’s Get.It.Done!